Text Book Prodi MM Semester 3

Managing Innovation

• Amir, T. (2016). Corporate entrepreneurship & innovation: melejitkan semangat intrapreneurship di organisasi. Jakarta: Prenada Media Group.
• Govindarajan, V., Trimble, C. (c2010). The other side of innovation: solving the execution challenge. mau: Harvard Business School Pub..
• Gregersen, H, B. et al (2011). The innovator's DNA: mastering the five skills of disruptive innovators. mau: Harvard Business Press.

Managing Corporate Strategy & Risks

• Merna, T., Al-Thani, F, F. (2008). Corporate risk management (2nd ed.). enk: Wiley.
• Chapman, R, J. (2006). Simple tools and techniques of enterprise risk management. enk: J. Wiley & Sons.

Consumer Behaviour

• Solomon, M. R. (2019). Consumer Behavior: Buying, Having, and Being. 13th.ed. Boston: Pearson Education

Entrepreneurship Development & Strategic Partnership

• Bygrave, W., & Zacharakis, A. (2011). Entrepreneurship (2nd ed.). New Jersey: John Wiley & Sons. 
• Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2017). Entrepreneurship (10 ed.). New York: McGraw-Hill. 
• Steward, C. (1999). Developing Strategic Partnership. London: Gower Publishing.
• Yescombe, E. R. (2007). Public-Private Partnerships: Principles of Policy and Finance. New York: Butterworth-Heinemann Publishing. 

Strategic CSR and Social Entrepreneurship

• Kickul, Jill R. - Lyons, Thomas S. 2020. Understanding social entrepreneurship: the relentless pursuit of mission in an ever-changing world. 3rd.ed. Routledge.
• Martin, Roger L. - Osberg, Sally R.2015. Getting beyond better: how social entrepreneurship works. Harvard Business Review Press.
• Corporate Social Responsibility. Philip Kotler, Nancy Lee, John Wiley & Sons Inc. 2005 ISBN 0-471-47611-0. 
• Strategic Corporate Social Responsibility: Stakeholders in a Global Environment, William B. Werther, Jr., David Chandler, Sage Publications, Inc. 
• Practice of Sustainable Community Development: A Participatory Framework for Change. R. Warren Flint, Springer. 2013. 
• Elkington, J., Hartigan, P. (2008). The power of unreasonable people: how social entrepreneurs create markets that change the world. Boston: Harvard Business School Press.
• Getting Beyond Better: How Social Entrepreneurship Works. Roger L. Martin, Sally Osberg. 2015.

Inventory and Warehouse | Persediaan dan Pergudangan

• Ross, D, F. (2015). Distribution Planning and Control: Managing in the Era of Supply Chain Management (3rd ed. 2015.). New York: Springer.

Financial Market & Investment Management | Pasar Keuangan & Manajemen Investasi

• CFA Institute. (2021). Portfolio management in practice workbook. Volume 2, Asset allocation. Hoboken: John Wiley & Sons, Inc.,.
• Jordan, B, D. et al (2024). Fundamentals of investments: valuation and management (10th ed). New York, NY: McGraw-Hill.
• Otoritas Jasa Keuangan. (2016). Pasar Modal . Jakarta: OJK.

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