Text Book Prodi Ilmu Komunikasi Semester 3

Teori Komunikasi 2 | Communication Theory 2

• Griffin, E., Ledbetter, A., & Sparks, G. G. (2015). A first look at communication theory. 10th.ed. New York: Mc Graw-Hill.
•  West, R. L., & Turner, L. H. (2010). Introducing communication theory: Analysis and application.4th.ed.  Boston: McGraw-Hill.

Komunikasi Lintas Budaya dan Budaya Populer

• Samovar, L. A., Porter, R. E., McDaniel, E. R., & Roy, C. S. (2013). Communication between cultures. 8th.ed. Wadsworth Cengage Learning, Boston.

Komunikasi Antarpribadi | Interpersonal Communication 

• Devito, J. A. (2017). Human communication.14th.ed. New York: Pearson.
• DeVito, J. A. (2022). The Interpersonal Communication Book (16th.ed). Pearson.
• Wood, J. T. (2020). Interpersonal communication: everyday encounters (9th.ed). Cengage Learning.

Metode Penelitian Sosial Kuantitatif dan Statistik

• Ulber Silalahi.(2015). Metode Penelitian Sosial Kuantitatif. PT Refika Aditama: Bandung. 
• Adler, E. S., & Clark, R. (2011). An invitation to social research: How it's done. 4th.ed. Stamford, CT: Cengage Learning.
• Eriyanto. (2011). Analisis Isi: Pengantar Metodologi Untuk Penelitian Ilmu Komunikasi Dan Ilmu-Ilmu Sosial Lainnya. Kencana: Jakarta.  

Pengantar Branding | Introduction to Branding 

• Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity. 4th.ed. Boston: Pearson.
• Brandmate: Mengubah Just Friends Menjadi Soulmate. Etnomark Consulting 2012

Praktik Penulisan Konten Public Relations

• Beckwith, S. L. (2003). Streetwise complete publicity plans: how to create publicity that will spark media exposure and excitement. Adams Media Corp.
• Bivins, T. H. (2011). Public relations writing: the essentials of style and format (7th ed.). McGraw-Hill.

Relasi Media | Media Relation 

• Howard, C., Mathews, W., & Horsley, J. S. (2013). On deadline: Managing media relations. 5th.ed. Waveland Press, Inc. Illinois

Cyber Public Relations

• Whatmough, Danny. (2019). Digital PR. First edition. Bingley, UK: Emerald Publishing Limited

Copywriting dan Kreatif Konten Digital

• Aitchison, Jim. 2003. Cutting Edge Commercial, How to Create the World’s Best TV Ads for Brands in The 21st Century. Singapore: Prentice Hall.

Perilaku Konsumen | Consumer Behavior

• Solomon, M. R. (2024). Consumer behavior: Buying, having, and being. 14th.ed Harlow: Pearson.
• Wijaya, Bambang Sukma. (2011). The Voices of Consumers, Brookswood & UB.

Kamera dan Editing Audio Video | Camera and Audio Video Editing 

• http://teknikpenyiaran.blogspot.co.id/2009_04_01_archive.html.
• Adobe Systems. (2013). Adobe Premiere Pro CS6 classroom in a book: The official training workbook from Adobe Systems. San Jose, CA: Adobe Systems Inc 

Jurnalistik Foto | Photography Journalism 

• Kelby, S. (2016). The best of the digital photography book series parts 1-5: The step-by-step secrets for how to make your photos look like the pros!

Menulis Jurnalistik I | Writing for Journalism I 

• Astuti, Santi. (2013). Jurnalisme Radio, Teori dan Praktik. Bandung: Simbiosa Rekatama Media
• Chaer, Abdul. (2010). Bahasa Jurnalistik. Jakarta: Rineka Cipta

Komunikasi Pemasaran Stratejik

• Porter, Michael E. (2008). On Competition (Updated and expanded Ed). Boston: Harvard Business School Pub.
• Walker, Orville C., Mullins, John Walker. (2010). Marketing Management: A Strategic Decision-Making Approach (7th Ed). Boston: McGraw-Hill.
• Transnational management: text and cases in cross-border management (8th ed.). (2018). Cambridge University Press.

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