Text Book Prodi Ilmu Komunikasi Semester 4

Komunikasi Organisasi  | Organizational Communication

• Katherine Miller. (2012). Organizational Communication, Approaches and Processes.6th.ed. Cangage
• Goldhaber, Gerald M. (1986). Organizational communication. W.C. Brown.
• Jablin, Frederic M. and  Putnam, Linda L. (2000). The New Handbook of Organizational Communication: Advances in Theory, Research, and Methods. SAGE Publications

Psikologi Komunikasi | Psychology of Communication

• Rakhmat, J. (2021). Psikologi Komunikasi (Cet.3 Edisi Revisi). Bandung: Simbiosa Rekatama Media.

Metode Penelitian Sosial Kualitatif | Qualitative Social Research Methods

• Adler, E, S., Clark, R. (2015). An invitation to social research: how it's done (5th.ed). Wadsworth], Stamford, CT, Aust: Cengage Learning.
• Creswell, J. W. (2013). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.
• Denzin, N. & Lincoln, Yvonna S.  (eds), 2005 3rd . The Handbook of Qualitative Research. USA, Sage
• Kriyantono, R. (2006). Teknik Praktis Riset Komunikasi. Jakarta, PT Kencana Prenada Media Group.
• Moleong, L, J. (2018). Metodologi penelitian kualitatif (Edisi revisi ; Cetakan ketiga puluh delapan, Juli). Bandung: PT Remaja Rosdakarya.

Komunikasi Bisnis  | Business Communication

• Locker & Kaczmarek. (2009). Business Communication Building Critical Skills. McGraw-Hill.
• Bovee, Cortland L & John V. Thill. (2010). Business Communication Today. Pearson. New Jersey.
• Devito, Joseph. (2009). Interpersonal Communication. Pearson Education.

Kewirausahaan

• Zacharakis A. Corbett A. C. & Bygrave W. D. (2020). Entrepreneurship (5th.ed). John Wiley & Sons.
• Hisrich R. D. Peters M. P. & Shepherd D. A. (2017). Entrepreneurship (10th.ed). McGraw-Hill Education.
• Barringer B. R. & Ireland R. D. (2019). Entrepreneurship: successfully launching new ventures (6th.ed). Pearson.

Etnografi dan Consumer Insights | Ethnography and Consumer Insights

• Hammersley, M. and Atkinson, P. (2007). Ethnography: Principles in Practice. Third Edition. Routledge Taylor & Francis Group.
• Hine, C. (2000). Virtual Ethnography. Sage Publications.
• Ladner, S. (2014). Practical Ethnography: A Guide to Doing Ethnography in the Private Sector. Left Coast Press, Inc, CA.
• Stone, M., Bond, A. and Foss, B. (2004). Consumer Insights: how to use data and market research to get closer to your customers. Kogan Page Ltd.
• Wijaya, B. S. (2020). Modul Kuliah dan Petunjuk Praktikum Etnografi dan Consumer Insights. Prodi Ilmu Komunikasi Universitas Bakrie
• Wijaya, B. S. 2016. FGDnography: Discussing a Topic in the Nature of the Topic. Journal Communication Spectrum, 6(2), 176-200

Relasi Internal | Internal Relation

• Lyn Smith with Pamela Mounter.2010. Effective Internal Communication, PR in Practice Series. CIPR. UK.

Relasi Investor | Investor relation

• Bragg, Steven M. (2010). Running an Effective Investor Relations Department. John Wiley & Sons, Inc. New Jersey, USA
• Ryan, Thomas M. & Jacobs, Chad A. (2005). Using Investor Relations to Maximize Equity Valuation. John Wiley & Sons, Inc. New Jersey, USA.

Fotografi Merek | Brand Photography

• London, Barbara; Stone, Jim; Upton, John. 2017. Photography. Pearson.

Etika Jurnalistik dan Hukum Media

• Foreman G. (2015). The ethical journalist: making responsible decisions in the pursuit of news (Second). Wiley-Blackwell.

Fotografi Public Relations

• Curtin, D, P. (2007). The Textbook of Digital Photography (2nd.ed). USA: ShortCourses.com.
• Hobby, D. (2013). Lighting 101: Strobist (Ver. 12-2013.). : Strobist.com.
• Busch, D, D. (2012). David Busch's mastering digital SLR photography (3rd ed.). Boston: Cengage Learning PTR.
• Honour, H., Fleming, J. (2005). A world history of art (7th ed). London: Laurence King.
• London, B. et al (2017). Photography (12th.ed). mau: Pearson Education.

Etnografi Public Relations

• Cresswell, J. W. & Poth, C. N. (2017). Qualitative inquiry and research design: Choosing among five approaches. Sage
• L'Etang, J.  (2012): Public Relations, Culture, and Anthropology—Towards an Ethnographic Research Agenda. Journal of Public Relations Research, 24(2), 165-183. http://dx.doi.org/10.1080/1062726X.2012.626134
• L’Etang, J., Hodges, C., & Pieczka. M. (2012). Cultures and places: Ethnography in public relations spaces. Public Relations Review 38, 519–521. http://dx.doi.org/10.1016/j.pubrev.2012.05.013
• Ladner, S. (2014). Practical ethnography: a guide to doing ethnography in the private sector . Walnut Creek, CA: Left Coast Press.
• Wijaya, B. S. (2020). Re-read the ‘Public’: New and Future Public Relations. Journal of Branding and Marketing Communication, 1(2)
• Wijaya, B. S. (2015). From selection to proposition: Qualitative data analysis models and methods. Journal Communication Spectrum: Capturing New Perspectives in Communication, 5(1), 1-11. DOI: 10.36782/jcs.v5i1.1962
• Wijaya, B. S. (2019). Riset komunikasi merek. In-Press

Videografi Merek

• Millerson, G., Owens, J. (2009). Television Production (14th.ed). Amsterdam ; Boston: Focal Press/Elsevier.
• Millerson, G., Owens, J. (2008). Video production handbook (4th ed.). Burlington, MA: Focal Press.
• Musburger, R, B. (c2005). Single-camera video production (4th ed.). ne: Focal Press.

Berita Online

• Bull, A. (2010). Multimedia journalism: a practical guide . London: Routledge.
• Dunham, R, S. (2020). Multimedia reporting: how digital tools can improve journalism storytelling . Singapore: Springer.
• Clay, B., Jones, K. (2022). Search engine optimization all-in-one for dummies (4th.). Hoboken, NJ: John Wiley & Sons, Inc.,.

Siaran Berita

• Boyd, A. (1997). Broadcast journalism: techniques of radio and TV news (4th ed.). Boston: Focal Press.
• Alten, S, R. (2014). Audio in media (10th edition.). Boston, MA: Wadsworth Cengage Learning.

Lobi dan Negosiasi | Lobbiying and Negotiation

• Dawson, Roger. (2012). Secrets of Power Negotiating – 5th Edition, Gramedia.
• Schiffman, Stephan. (2011). Negotiation Techniques – 1st Edition, Elex Media Komputindo.

Produksi  Media Cetak dan Digital | Print and Digital  Media Production

• Richard Craig “Reporting, Writing, and Editing for New Media: Online Journalism” (Thomson 2005)

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