Textbook Prodi Manajemen Semester-7

Manajemen Strategik | Strategic Management

• Barney, J. B., & Hesterly, W. S. (2019). Strategic management and competitive advantage: Concepts and cases. 6th.ed. New York, Pearson.

Pemasaran Jasa | Service Marketing

• Wirtz, J., & Lovelock, C. H. (2016). Services marketing: People, technology, strategy. 8th.ed. World Scientific.

Quality Management

• Goetsch, D. L. (2014). Quality management for organizational excellence. 7th.ed. Pearson.
• Sower, V. E., & John Wiley & Sons. (2011). Essentials of quality: With cases and experiential exercises. Hoboken, NJ: John Wiley & Sons. (printed)

Pemasaran Digital | Digital Marketing

• Dave Chaffey and P. R. Smith (2017). Digital Marketing Excellence Planning, Optimizing, and Integrating Online Marketing. Routledge.
• Digital-Marketing Strategy Implementation and Practice by Chaffey Fiona Ellis (2016)

Manajemen Risiko Perusahaan | Corporate Risk Management 

• Enterprise Risk Management., James Lam., 2^nd 2014.
• Hull, John.C (2010), Risk Management & Financial Institutions, 2^nd edition, Pearson.

Manajemen Rantai Pasokan | Supply Chain  Management

• Chopra, S, and Meind, P. Supply Chain Management Strategy, Planning, and Operation, 6 th Ed, Prentice Hall, 2016.
• Donald Bowersox, David Closs, M. Bixby Cooper, Supply Chain Logistics Management, 3rd Edition. Mc. Graw Hill, 2009
• Iver, Ananth, V. Toyota Supply Chain Management, Mc Graw Hill, 2009.

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