Text Book Prodi MIKOM Semester 3

Manajemen Merek | Brand Management

• Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4 ed.). Essex, UK: Pearson Education Ltd.
• Gielens, K., & Steenkamp, J. B. E. M. (2019). Branding in the era of digital (dis)intermediation. International Journal of Research in Marketing, 36(3), 367–384. https://doi.org/10.1016/j.ijresmar.2019.01.005
• Hansen, N., Kupfer, A. K., & Hennig-Thurau, T. (2018). Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands. International Journal of Research in Marketing, 35(4), 557–574. https://doi.org/10.1016/j.ijresmar.2018.08.001
• Nguyen, H. T., Zhang, Y., & Calantone, R. J. (2018). Brand portfolio coherence: Scale development and empirical demonstration. International Journal of Research in Marketing, 35(1), 60–80. https://doi.org/10.1016/j.ijresmar.2017.11.003
• Shtovba, S., Shtovba, O., & Filatova, L. (2020). The current state of brand management research: An overview of leaders and trends in branding research over the past 20 years. Bottom Line, 33(1), 1–11. https://doi.org/10.1108/BL-08-2019-0106

Perilaku Konsumen | Consumer Behavior

• Solomon, M, R., Russell, C, A. (2024). Consumer Behavior: Buying, Having, and Being (14th ed). Hoboken, NJ: Pearson Education.
• Schiffman, L, G. et al (2012). Consumer behaviour: a European outlook (2nd ed.). enk: Pearson Financial Times/Prentice Hall.
• 2012. Perilaku Konsumen dan Komunikasi Pemasaran. Bandung: PT. Remaja Rosdakarya.

Tanggung Jawab Sosial Perusahaan Inovatif

• Amy O’Connor (2023). The Routledge Handbook of Corporate Social Responsibility Communication. Routledge.
• Msosa, S, K. et al (2023). Corporate Social Responsibility in Developing Countries: Challenges in the Extractive Industry. Cham: Springer.
• Irene Guia Arraiano, Belén Díaz, Mara Del Baldo, René Schmidpeter, Samuel O. Idowu (2023). Corporate Social Responsibility in a Dynamic Global Environment. Springer.
• Neuman, W. (2014) Social Research Methods: Qualitative and Quantitative Approaches. Pearson, Essex, UK

Kampanye Media Politik | Political Media Campaign

• Perloff, R, M. (2018). The dynamics of political communication: media and politics in a digital age (2nd.ed). New York: Routledge, Taylor & Francis Group.
• Brants, K. et al (2011). Political Communication in Postmodern Democracy: Challenging the Primacy of Politics. New York: Palgrave Macmillan.
• Stockwell, S. (2005). Political campaign strategy: doing democracy in the 21st century. South Melbourne: Australian Scholarly Pub.
• O’Day, J, B. (2003). Political Campaign Planning Manual A Step-by-Step Guide to Wining Elections . Morocco: National Democratic Institute for International Affairs.
• Wasesa, Silih Agung. 2013. Saatnya Kampanye Sehat, Hemat, dan Bermartabat. Gramedia Jakarta
• 2008. Marketing Politik. YOI

Strategi Komunikasi Pemasaran | Strategic Marketing Communication

• Egan, J. (2023). Marketing communications (4 ed.). London: Sage Publications Ltd.
• Fill, C. & Turnbull, S. (2023). Marketing Communications: Fame, Influencers & Agility, 9^th edition. Pearson
• Vega, G. (2022). The Case Writing: A Guide for Faculty and Students. Routledge
• Wijaya, B. S. (2018). POSE Campaign Plan Model (Metode Perencanaan Kampanye Komunikasi Pemasaran). UB Press
• Wijaya, B. S. (2020). Integrated Brand Communication (IBC): Maximizing the Voice, Minimizing the Noise. Journal of Branding and Marketing Communication, 1(2), 120-135

Strategi Komunikasi Pemerekan | Strategic Branding Communication

• Anderson, A. T. (2016, Dec 19). The Evolution of Brand Communication. Chiefmarketer.com
• Arruda, W. (2009). Brand Communication: The 3Cs. Thunderbird International Business Review, 51(5), 409-416
• Egan, J. (2023). Marketing communications (4 ed.). London: Sage Publications Ltd.
• Grassl, W. (1999). The Reality of Brands: Towards an Ontology of Marketing. The American Journal of Economics and Sociology, 58(2), 313–359. http://www.jstor.org/stable/3487720
• Hur W, Ahn K, Kim M (2011), "Building brand loyalty through managing brand community commitment". Management Decision, Vol. 49 No. 7 pp. 1194–1213, doi: https://doi.org/10.1108/00251741111151217
• Jacoby, J. & Chestnut, R.W. (1978). Brand Loyalty: Measurement Management. John Wiley
• Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1–22.
• Keller, K. L. (2003). Brand Synthesis: The Multidimensionality of Brand Knowledge. Journal of Consumer Research, 29(4), 595-600
• Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4 ed.). Essex, UK: Pearson Education Ltd.
• Schmitt, B. H., Brakus, J. J., & Zarantonello, L. (2009). Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? Journal of Marketing, 73, 52–68
• Vega, G. (2022). The Case Writing: A Guide for Faculty and Students. Routledge
• Voorveld, H. A. M. (2019). Brand Communication in Social Media: A Research Agenda, Journal of Advertising, 48(1), 14-26
• Wijaya, B. S. (2011, November). Branderpreneurship: Brand development-based entrepreneurship. In Proceeding International Conference on Business and Communication.
• Wijaya, B. S. (2011b). Brand Social Responsibility: An Integrative Perspective. Journal Communication Spectrum, 1(2), 203-218
• Wijaya, B. S. (2012). Brandmorphosis Theory: How Brands Evolve, Adapt, and Transform. Journal Communication Spectrum, 2(2), 215-225
• Wijaya, B. S. (2013a). How ‘Deep’ is Your Brand? The Hierarchical Effects Model of Emotional Branding. Journal Communication Spectrum: Capturing New Perspectives in Communication, 3(2), 158-169. http://dx.doi.org/10.36782/jcs.v3i2.1974
• Wijaya, B. S. (2013b). Dimensions of Brand Image: A Conceptual Review from the Perspective of Brand Communication. European Journal of Business and Management, 5(31), 55-65
• Wijaya, B. S. (2014). Branderpreneurship Framing Analysis: A Methodological Framework. Journal Communication Spectrum, 4(2), 156-169
• Wijaya, B. S. (2019). Branding: Representation, Communication, and Simulation. Jobmark: Journal of Branding and Marketing Communication, 1(1), 1–8. https://doi.org/10.36782/jobmark.v1i1.149
• Wijaya, B. S. (2020a). Integrated Brand Communication (IBC): Maximizing the Voice, Minimizing the Noise. Journal of Branding and Marketing Communication, 1(2), 120-135
• Wijaya, B. S. (2020). Integrated Brand Communication (IBC): Maximizing the Voice, Minimizing the Noise. Jobmark: Journal of Branding and Marketing Communication, 1(2), 112–125. https://doi.org/10.36782/jobmark.v1i2.186

Hubungan Publik dan Pembentukan Opini | Public Affairs and Opinion Formation

• Looy, A, V. (2022). Social media management: using social media as a business instrument (2nd ed). Springer, Cham, Switzerland: Springer.
• Lerbinger, O. (2006). Corporate public affairs: interacting with interest groups, media, and government. Mahwah, N.J: Lawrence Erlbaum Associates,

Manajemen Bisnis Media | Media Business Management

• Looy, A, V. (2022). Social media management: using social media as a business instrument (2nd ed). Springer, Cham, Switzerland: Springer.
• Küng, L. (2008). Strategic management in the media: from theory to practice. London: Sage.
• Albarran, A. B., Mierzejewska, B., & Jung, J. (Eds.). (2018). Handbook of media management and economics. New York: Routledge.
• Block, P., Houseley, W., Nicholls, T., & Southwell, R. (2001). Managing in the Media. Taylor & Francis.
• McPhillips, S. and Merlo, O. (2008) Media Convergence and the Evolving Media Business Model: An Overview and Strategic Opportunities. Marketing Review, 8, 237-253. https://doi.org/10.1362/146934708X337663
• Wirth, M. O. (2006). Issues in media convergence. In Handbook of media management and economics (pp. 448-465). Routledge.
• Latzer, M. (2013). Media convergence. In Handbook on the digital creative economy (pp. 123-133). Edward Elgar Publishing.
• Lievrouw, L. A., & Livingstone, S. (Eds.). (2002). Handbook of new media: Social shaping and consequences of ICTs. Sage.
• Dewing, M. (2010). Social media: An introduction (Vol. 1). Ottawa: Library of Parliament.
• Dwyer, T. (2016). Convergent media and privacy . Maidenhead: McGraw Hill.
• Lawson-Borders, G. (2006). Media organizations and convergence: case studies of media convergence pioneers. Mahwah, N.J.: Lawrence Erlbaum.

Thesis

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