PEMINATAN: KOMUNIKASI KORPORAT/ Corporate Communication
Manajemen Bisnis Konsultan Public Relations | Business Management of Public Relations Consultant
- Backwith, Neil A., Managing Professional Communications Agencies, Public Relations Consultant Association, 2013
- (2006). Managing a public relations firm for growth and profit (2nd ed.). Hoboken: Taylor and Francis.
- Broom, G. M., Sha, B.-L., Seshadrinathan, S., Center, A. H., & Cutlip, S. M. (2013). Cutlip and Center's effective public relations. 11th.ed. Pearson Education
- (2010). Agency mania: harnessing the madness of client/agency relationships for high-impact results (1st ed.). Minneapolis: SelectBooks, Inc..
Riset Public Relations dan Analisis Konten | Public Relations Research and Content Analysis
- Ardianto, Elvinaro. 2010. Metode Penelitian untuk Public Relations Kuantitatif dan Kualitatif. Bandung: Simbiosa Rekatama Media.
- D’Angelo, Paul and Jim A. Kuypers (editors). 2010. Doing News Framing Analysis: Empirical and Theoritical Perspectives. New York & London: Routledge.
- Daymon, Christine dan Immy Holloway. 2008. Riset Kualitatif dalam Public Relations dan Marketing Communications. Yogyakarta: Bentang.
- (2012). Analisis Framing: Konstruksi, Ideologi, dan Politik Media . Yogyakarta: LKiS.
- Michaelson, D., Stacks, D., & Safari, an O'Reilly Media Company. (2014). A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, 2nd Ed.Business Expert Press
- Stacks. Don W. 2017. Primer of Public Relations Research, 2nd Edition. New York & London: The Guilford Press.
- Watson, Tom & Paul Noble. 2007. Evaluationg Public Relations: best practice guide to public relations planning, research and evaluation.
Strategi Brand Korporat
- (1994). Corporate reputations: strategies for developing the corporate brand . London: Kogan Page.
- Foley, John wirh Julie Kendrik. 2006. Balanced Brand: How to Balance the Stakeholder Forces that Can Make or Break Your Business. San Fransisco, CA: Jossey-Bass.
- Hatch, Mary Jo & Majken Schultz. 2008. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. San Fransisco, CA: Jossey-Bass.
- Morley, Michael. 2009. The Global Corporate Brand Book. New York & London: Palgrave Macmillan.
- Ormeno, Marcos. (2007). Managing Corporate Brand: A New Approach to Corporate Communication. Wiesbaden: Deutscher Universitats-Verlag.
Strategi Komunikasi Penanganan Krisis | Communication Strategy for Crisis
- Ruff, Peter and Aziz, Khalid. 2003. Managing Communications in Crisis. England: Gower Publishing United
- (1986). Crisis management: planning for the inevitable . New York, NY: American Management Association.
- (1993). Crisis management: a diagnostic guide for improving your organization's crisis-preparedness (1st ed.). San Francisco: Jossey-Bass Publishers.
- Seitel, Fraser P. 2011. The Practice of Public Relations. Jew Jersey: Pearson Education, Inc
- Coombs, Timothy W. 2001. Ongoing Crisis Communication Planning. USA: Sage Publication
- Coombs, W. Timothy and Holladay, Sherry J. 2010. The Handbook of Crisis Communication. Singapore: Balckwell Publishing Ltd
Produksi Konten Multimedia
- Zettl H. (2011). Sight sound motion : applied media aesthetics (6th ed.). Wadsworth Cengage Learning.
- Langford M. (2000). Basic photography (7th ed.). Focal Press.
- (1990). Radio production: art and science . Boston: Focal Press.
- Barnas F. & White T. (2013). Broadcast news writing reporting and producing (5th.ed). Focal Press
- Paterson I. (2005). A dictionary of colour : a lexicon of the language of colour (1st Indian). Thorogood ; Viva Books.
Lobi dan Negosiasi
- (2012). Seni Negosiasi: Seni Canggih yang Melejitkan Kesuksesan Anda . Jakarta: PT. Gramedia Pustaka Utama.
- Schiffman S. (2010). Negotiation techniques (that really work!). Adams Media; David & Charles distributor
Riset Public Relations
- (2005). Evaluating public relations: a best practice guide to public relations and evaluation planning, research & evaluation . enk: Kogan Page Limited.
- (2022). Digital marketing: Strategy, implementation and practice (8th.ed). Harlow: Pearson Education.
PEMINATAN: KOMUNIKASI PEMASARAN/ Marketing Communication
Manajemen Bisnis Komunikasi Pemasaran | Business Management of Marketing Communication
- (1998). The Advertising Agency Business: The Complete Manual for Management and Operation (3rd Ed). Lincolnwood: NTC Business Books.
- Organizational Structure: Mintzberg’s Framework. Fred C. Lunenburg, 2012
Komunikasi Pemasaran Stratejik
- (2008). On competition (Updated and expanded ed.). Boston, MA: Harvard Business School Pub.
- Mullins J. W. & Walker O. C. (2010). Marketing management : a strategic decision-making approach (7th ed.). McGraw-Hill Irwin.
- Bartlett C. A. & Beamish P. W. (2018). Transnational management : text and cases in cross-border management (8th ed.). Cambridge University Press.
- (2013). Strategic brand management: building, measuring, and managing brand equity (4th ed.). mau: Pearson.
- (1999). Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands . New York: Free Press.
Riset Komunikasi Merek
- Cresswell. J. W. (2018). Research design: Qualitative, quantitative, and mixed methods approaches. Sage
- Cresswell, J. W. & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches. Sage
- Keller, K. L. (2005). Brands and branding: Research findings and future priorities. Columbia University
Perencanaan Media
Digital Branding dan Pemasaran | Digital Branding and Marketing
- Smith, P. & Zook, Z. (2011). Marketing communications: Integrating offline and online with social media (5th ed.). London: Kogan Page.
- Susanto, GM (2017). The Power of Digital Marketing. Jakarta: Elex Media Computindo.
- Tuten T. L. & Solomon M. R. (2015). Social media marketing (2nd ed.). Sage.
- Tuten T. L. & Solomon M. R. (2014). Social media marketing (Pearson new international). Pearson.
Semiotika dan Budaya Konsumen
- Barthes, Roland. (2007). Membedah Mitos-mitos Budaya Massa. Penerbit: Jalasutra.
- Barker, Chris, (2004). Cultural Studies, Teori dan praktik. Yogyakarta: Kreasi Wacana.
Digital Branding dan Pemasaran
Riset Komunikasi Merek | Brand Communication Research
- Keller, Kevin Lane. 2005. Brands and Branding: Research Findings and Future Priorities. New York: Columbia University
- Torelli, Carlos J. 2013. Globalization, Culture and Branding. New York: Palgrave Macmillan
- Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches. 5th ed. SAGE Publications
- Morrison, Margaret A., et.al. 2012. Using Qualitative Method in Advertising. Sage Publications.
- Daymon, Christine and Holloway, Immy. 2002. Qualitative Research in Public Relations and Marketing Communications. Routledge.
- Owen, Mike. 2002. Developing Brands with Qualitative Market Research. Sage Publications.
Produksi Konten Multimedia (Komunikasi Pemasaran)
PEMINATAN: KOMUNIKASI MEDIA MASSA/ Mass Media Communication
Investigasi Multimedia
- Dhandy Dwi Laksono (2009), Menyingkap Fakta: Panduan Liputan Investigasi Media Cetak, Radio, dan TV, Jakarta: AJI - Indonesia.
- Burgh H. de & Bradshaw P. (2021). Investigative journalism : context and practice (Third). Routledge
- Craig R. (2005). Online journalism : reporting writing and editing for new media. Thomson/Wadsworth.
Manajemen dan Produksi Multimedia
- (2014). Online journalism: the essential guide . Los Angeles: Sage.
- Bull A. (2010). Multimedia journalism : a practical guide. Routledge.
- Margianto, Johanes Heru. Transformasi Digital Kompas: From Newspaper to Newsbrand. (2013). Jakarta: Paramadina Graduate School
Branding Konten Media
Jurnalisme Data
- Bounegru, L., & Gray, J. (2021). The data journalism handbook towards a critical data practice. Amsterdam University Press.
- Houston, B. (2026). Data for journalists : a practical guide for computer-assisted reporting. Routledge.
- Hermida, A., & Young, M. L. (2022). Data journalism and the regeneration of news (First issued in paperback). Routledge, Taylor et Francis Group.
- (2012). The data journalism handbook (1st ed.). Sebastopol, CA: OReilly Media.
Siaran Berita
Riset Multimedia
- Roger D. Wimmer & Joseph R. Dominick. Mass Media Research: An Introduction, Ninth Edition. Wadsworth, 2011.
- In Oliver, M. B., In Raney, A. A., & In Bryant, J. (2019). Media effects: Advances in theory and research.4th ed. New York, NY : Routledge
- James G. Webster, Patricia F. Phalen, & Lawrence W. Lichty. Ratings Analysis, Thrid Edition. Lawrence Erlbaum Associates Publishers, Mahwah, 2006.
- Eriyanto. Analisis Framing: Konstruksi, Ideologi, dan Politik Media. LKis, Yogyakarta, 2002.
- Eriyanto. Analisis Wacana, cetakan VII. LKiS, Yogyakarta, 2009.
- Eriyanto. Analisis Isi. Kencana, Jakarta, 2011.
- Benny H. Hoed. Semiotik & Dinamika Sosial Budaya, Edisi Kedua. Komunitas Bambu, Depok, 2011.
Ekonomi Politik Multimedia
- Arianto, Ekonomi Politik Lembaga Media Komunikasi, Jurnal Ilmu Komunikasi, Vol. 1, No.2, Oktober 2011
- Mosco, Vincent. The Political Economy of Communication, 2nd Edition. London:Sage (2009).
- Robert E. Babe. (2009). Cultural Studies and Political Economy: Toward a New Integration. Lexington Books
Politik - Ekonomi Media Massa | Mass Media Economics and Politics
- Mosco, Vincent. The Political Economy of Communication, 2nd Edition. London: Sage (2009).
- McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press. (2008).
- Kellner, Douglass “Media and Cultural Studies KeyWorks”. Blackwell Publishing. (2006).
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