Text Book Prodi Ilmu Komunikasi Semester 5

Etika dan Filsafat Komunikasi | Ethics and Philosophy of Communication

• Cheney, G., May, S., & Munshi, D. (2011). The handbook of communication ethics. New York: Routledge.
• Mufid, Muhamad. (2009). Etika dan Filsafat Komunikasi. Jakarta: Kencana Prenada Media Group (print)

Komunikasi Massa | Mass Communication

• Baran, S. J. (2019). Introduction to mass communication: Media literacy and culture. 9th ed. New York: McGraw-Hill Education

Relasi Pelanggan | Customer Relation

• Buttle, F., & Maklan, S. (2019). Customer relationship management: Concepts and technologies. 4^th ed. New York : Routledge
• Roberts-Phelps, G. (2001). Customer relationship management: How to turn a good business into a great one! London: Hawksmere.

Aktivasi Public Relations

• Alberts, P. G. (2009). What is Brand Activation? Brand Activation. http://brandactivation.com/theory

Etika dan Litigasi Public Relations | Public Relations Ethics and Litigation

• Parsons, P. J. (2008). Ethics in public relations: A guide to best practice. 2^nd ed. London: Kogan Page.

Tanggung Jawab Sosial Korporat dan Relasi Komunitas | Corporate Social Responsibility and Community Relations

• Coombs, W. T., & Holladay, S. J. (2013). Managing corporate social responsibility: A communication approach. (Managing corporate social responsibility.) Malden, Mass: Wiley-Blackwell.
• Hadi, Nor. (2011). Corporate Social Responsibility. Yogyakarta: Graha Ilmu (print)
• Kartini, Dwi. (2013). Corporate Social Responsibility: Transformasi Konsep Sustainability Management dan Implementasi di Indonesia. Bandung: Refika Aditama (print)
• GRI. https://www.globalreporting.org/

Public Relations Pemasaran

• Belch, George Edward., Belch, Michael A. (2021). Advertising and Promotion: An Integrated Marketing Communications Perspective (12th). Boston: McGraw-Hill.
• Marketing Communications Principle and practice. Philip J. Kitchen. Thomson Business Press.1998.

Produksi Konten Visual

Videografi Public Relations

• Millerson, G., & Owens, J. (2009). Television production (14th ed.). Focal Press/Elsevier.
• Musburger, R. B. (2010). Single-camera video production (5th ed.). Focal Press.
• Bowen, Christopher J. (2018). Grammar of the shot (4th.ed). Routledge.
• Thompson, Roy. (2023). Grammar of the edit (5th.ed). Routledge.
• Zettl, Herbert. (2009). Television Production Handbook. (9th.ed). San Francisco: Focal Press

Etika dan Regulasi Periklanan

• Parsons, Patricia J. (2008). Ethics in Public Relations. (2nd.ed), London. Kogan Page, London
• Anthonissen, Peter F. (2008). Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival. London: Kogan Page.

Produksi Iklan Cetak dan Digital

• Aitchison, Jim. (2004). Cutting edge advertising: how to create the world's best print for brands in the 21st century (2nd ed). Singapore; New York: Pearson Prentice Hall.

Komunikasi Pemasaran Sosial

Aktivasi Merek

• Alberts, P. G. (2009). What is Brand Activation? Brand Activation. http://brandactivation.com/theory

Strategi Komunikasi Pemasaran Melalui CSR

Brand Storytelling dan Narasi

• Walter, E., & Gioglio, J. (2014). The power of visual storytelling: how to use visuals, videos, and social media to market your brand (1st ed.). McGraw-Hill.

Studi Media dan Budaya

Manajemen dan Produksi Konten Audio

• Fleming, C. (2010). The radio handbook (3rd ed.). Routledge.
• Morissan. (2009). Manajemen Media Penyiaran: Strategi Mengelola Radio & Televisi. Jakarta: Kencana
• Hausman, Carl. Modern and Messere, Fritz and O'Donnell, Lewis B. and Benoit, Philip. (2016). Radio Production: Production, Programming and Performance. (10th.ed). Boston, MA: Cengage Learning
• Safari, an O’Reilly Media Company. (2012). Radio production. (5th ed.). Focal Press.

Manajemen dan Produksi Konten Video

• Albarran, A. B. (2012). Media Management and Economics Research: The First 75 Years. In A. B. Albarran (Ed.). Media Management and Economics Research in a Transmedia Environment (pp. 5-18). New York: Routledge.

Cek Fakta

• Posetti, Julie & Matthews, Alice. (2018). A Short Guide to The History of "Fake News" and Disinformation. Published by ICFJ under Creative Commons Attribution-ShareAlike 4.0 International.
• UNESCO Series on Journalism Education (2018). Journalism, “Fake News”, & Disinformation: Handbook for Journalism Education and Training. United Nations Educational, Scientific and Cultural Organization.

Jurnalisme Isu-Isu Kontemporer

• Arif, A. (2010). Jurnalisme Bencana, Bencana Jurnalisme. Jakarta: Kepustakaan Populer Gramedia.
• Arismunandar, S. (2011, April 29). Satrio Arismunandar. Retrieved from satrioarismunandar6.blogspot.com: https://satrioarismunandar6.blogspot.com/2011/04/jurnalisme-damai-peace-journalism-oleh.html
• Armando, A. (2011). Televisi Jakarta di Atas Indonesia. Yogyakarta: Bentang.

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