Text Book Prodi Manajemen Semester 7

MNJ402 Manajemen Strategik/Strategic Management

• Barney, J. B., & Hesterly, W. S. (2019). Strategic management and competitive advantage: Concepts and cases. 6^th.ed. New York, Pearson.

MNJ401 Pemasaran Jasa/Service Marketing

• Wirtz, J., & Lovelock, C. H. (2016). Services marketing: People, technology, strategy. 8^th.ed. World Scientific .

Quality Management

• Goetsch, D. L. (2014). Quality management for organizational excellence. 7^th.ed. Pearson.
• Sower, V. E., & John Wiley & Sons. (2011). Essentials of quality: With cases and experiential exercises. Hoboken, NJ: John Wiley & Sons.