Text Book Prodi MM Sort Semester 2020
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- Written by @yani
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MM5302 - Entrepreneurship Development & Strategic Partnership/Pengembangan Kewirausahaan & Kemitraan Strategis
Textbook
- Bygrave, W., & Zacharakis, A. (2011). Entrepreneurship (2nd ed.). New Jersey: John Wiley & Sons.
- Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2017). Entrepreneurship (10 ed.). New York: McGraw-Hill.
- Steward, C. (1999). Developing Strategic Partnership. London: Gower Publishing.
- Yescombe, E. R. (2007). Public-Private Partnerships: Principles of Policy and Finance. New York: Butterworth-Heinemann Publishing.
MM5303 - Strategic CSR & Social Entrepreneurship/CSR Strategis & Kewirausahaan Sosial
Textbook
- Corporate Social Responsibility. Philip Kotler, Nancy Lee, John Wiley & Sons Inc. 2005 ISBN 0-471-47611-0.
- Strategic Corporate Social Responsibility: Stakeholders in a Global Environment, William B. Werther, Jr., David Chandler, Sage Publications, Inc.
- Practice of Sustainable Community Development: A Participatory Framework for Change. R. Warren Flint, Springer. 2013.
- The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World. John Elkington, Pamel Hartigan. Harvard Business Press. 2008.
- Getting Beyond Better: How Social Entrepreneurship Works. Roger L. Martin, Sally Osberg. 2015.
MM5306 - Consumer Behavior/Perilaku Konsumen
MM5310 - Brand Management/Manajemen Merek