Text Book Prodi MM Sort Semester 2020
- Details
- Published Date
- Written by @yani
- Category: Text Book
- Hits: 196
MM5302 - Entrepreneurship Development & Strategic Partnership/Pengembangan Kewirausahaan & Kemitraan Strategis
Textbook
- Bygrave, W., & Zacharakis, A. (2011). Entrepreneurship (2nd ed.). New Jersey: John Wiley & Sons.
- Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2017). Entrepreneurship (10 ed.). New York: McGraw-Hill.
- Steward, C. (1999). Developing Strategic Partnership. London: Gower Publishing.
- Yescombe, E. R. (2007). Public-Private Partnerships: Principles of Policy and Finance. New York: Butterworth-Heinemann Publishing.
MM5303 - Strategic CSR & Social Entrepreneurship/CSR Strategis & Kewirausahaan Sosial
Textbook
- Corporate Social Responsibility. Philip Kotler, Nancy Lee, John Wiley & Sons Inc. 2005 ISBN 0-471-47611-0.
- Strategic Corporate Social Responsibility: Stakeholders in a Global Environment, William B. Werther, Jr., David Chandler, Sage Publications, Inc.
- Practice of Sustainable Community Development: A Participatory Framework for Change. R. Warren Flint, Springer. 2013.
- The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World. John Elkington, Pamel Hartigan. Harvard Business Press. 2008.
- Getting Beyond Better: How Social Entrepreneurship Works. Roger L. Martin, Sally Osberg. 2015.
MM5306 - Consumer Behavior/Perilaku Konsumen
MM5310 - Brand Management/Manajemen Merek
Social Media
About Library
Perpustakaan UBakrie menyediakan akses terhadap sumber informasi dan layanan informasi guna mempersiapkan mahasiswa yang kreatif mencari dan mengembangkan sumber pengetahuan secara mandiri yang relevan dengan kebutuhan