Text Book Prodi Ilmu Komunikasi Semester 5
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KOM3010 Etika dan Filsafat Komunikasi / Ethics and Philosophy of Communication
- Cheney, G., May, S., & Munshi, D. (2011). The handbook of communication ethics. New York: Routledge.
- Mufid, Muhamad. (2009). Etika dan Filsafat Komunikasi. Jakarta : Kencana Prenada Media Group (print)
KOM3650 Komunikasi Massa / Mass Communication
PEMINATAN: KOMUNIKASI KORPORAT/ Corporate Communication
KOM3110 Relasi Pelanggan /Customer Relation
- Buttle, F., & Maklan, S. (2019). Customer relationship management: Concepts and technologies. 4th ed. New York : Routledge
- Roberts-Phelps, G. (2001). Customer relationship management: How to turn a good business into a great one!. London: Hawksmere.
KOM3660 Produksi Multimedia /Multimedia Production
KOM3670 Aktivasi Brand / Brand Activation
KOM3680 Etika dan Litigasi Public Relations / Public Relations Ethics and Litigation
- Parsons, P. J. (2008). Ethics in public relations: A guide to best practice. 2nd ed. London: Kogan Page.
KOM3690 Tanggung Jawab Sosial Korporat dan Relasi Komunitas / Corporate Social Responsibility and Community Relations
- Coombs, W. T., & Holladay, S. J. (2013). Managing corporate social responsibility: A communication approach. (Managing corporate social responsibility.) Malden, Mass: Wiley-Blackwell.
- Hadi, Nor. (2011). Corporate Social Responsibility. Yogyakarta: Graha Ilmu (print)
- Kartini, Dwi. (2013). Corporate Social Responsibility: Transformasi Konsep Sustainability Management dan Implementasi di Indonesia. Bandung: Refika Aditama (print)
- GRI. https://www.globalreporting.org/
KOM3700 Strategi Public Relations Pemasaran / Marketing Public Relation Strategy
- Kerr, Gayle et.al (2019). Advertising: An Integrated Marketing Communication Perspective. Place Of Publication Not Identified: Mcgraw Hill Australia.
- Giannini, G. T. (2010). Marketing public relations: A marketer's approach to public relations and social media. Boston: Prentice Hall. (print)
- Kotler, P., & Armstrong, G. (2021). Principles of marketing. 18th ed. Hoboken : Pearson
- Harris, T. L., Whalen, P. T., Harris, T. L., & Racom Communication. (2006). The marketer's guide to public relations in the 21st century. Mason, Ohio: Thomson. (print)
- Scott, D. M. (2020). The New Rules of Marketing et PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. 7th ed. New Jersey : John Wiley and Sons
- Seitel, F. P. (2017). The practice of public relations. Boston : Pearson
PEMINATAN: KOMUNIKASI PEMASARAN/ Marketing Communication
KOM3710 Komunikasi Pemasaran Stratejik / Strategic Marketing Communication
KOM3720 Produksi Iklan Cetak dan Digital/ Print and Digital Ads Production
KOM3730 Sinematografi Komunikasi Brand / Brand Communication Cinematography
- Bordwell, D., Thompson, K., & Smith, J. (2019). Film art: An introduction.17th ed. New York : McGraw-Hill Education
- Lancaster, K. (2011). DSLR cinema: Crafting the film look with video. Amsterdam: Focal Press.
KOM3360 Komunikasi Pemasaran Sosial / Social Marketing Communications
KOM3670 Aktivasi Brand / Brand Activation
PEMINATAN: KOMUNIKASI MEDIA MASSA/ Mass Media Communication
KOM3740 Siaran Berita / News Broadcast
- BBC College of Production http://www.bbc.co.uk/academy/collegeofproduction/
- BBC School Report http://www.bbc.co.uk/schoolreport/
- BBC Radio News Tips http://news.bbc.co.uk/2/hi/school_report/5275764.stm
- Media Helping Media on radio http://www.mediahelpingmedia.org/index.php/trainingresources/journalism-basics
- Menulis untuk Telinga http://menulisuntuktelinga.wordpress.com/
KOM3520 Komunikasi Politik / Political Communications
- Arifin, A., & Arifin, A. (2011). Komunikasi politik: Filsafat, paradigma, teori, tujuan, strategi, dan komunikasi politik Indonesia. Yogyakarta: Graha Ilmu. (print)
- McNair, B. (2003). An introduction to political communication. 3rd ed. London: Routledge, Taylor & Francis Group.
KOM356 Jurnalisme Isu-Isu Kontemporer / Journalism on Contemporary Issues
- Baran, S. J., & Davis, D. K. (2010). Teori Komunikasi Massa: Dasar, Pergolakan, dan Masa Depan Massa. Jakarta: Salemba Humanika. (print)
- Edwin, J. (2003). Radio Komunitas di Indonesia: "New Brechtian Theatre" di Era Reformasi? Antropologi Indonesia, 72, 116-130.
- UNICEF. (2007, January 1). UNICEF e-Learning. Children's Rights and Journalism Practice: a Right-Based Perspective. UNICEF Regional Office for Central and Eastern Europe and the Commonwealth of Independent States (CEE/CIS). Retrieved from UNICEF e-Learning: http://elearning-events.dit.ie/unicef
- Armando, A. (2011). Televisi Jakarta di Atas Indonesia. Yogyakarta: Bentang. (print)
- Haak, B., Park, M., & Castells, M. (2012). The Future of Journalism: Networked Journalism. International Journal of Communication, 6, 2923-2938.
- Adi, D. (2016). Jurnalisme Publik dan Jurnalisme Warga serta Perannya dalam Meningkatkan Partisipasi Warga dalam Proses Demokrasi. Jurnal Nomosleca, 2, 342-365.
- Kurnia, S. S., & Winarno, B. (2009). Jurnalisme Investigasi. Jakarta: Yayasan Obor. (print)
KOM357 Studi Media dan Budaya / Media and Cultural Studies
KOM3750 Manajemen dan Produksi Media / Management and Radio Production
KOM3760 Manajemen dan Produksi TV / Management and TV Production
Social Media
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