Text Book Prodi Ilmu Komunikasi Semester 5

 

KOM3010 Etika dan Filsafat Komunikasi / Ethics and Philosophy of Communication

• Cheney, G., May, S., & Munshi, D. (2011). The handbook of communication ethics. New York: Routledge.
• Mufid, Muhamad. (2009). Etika dan Filsafat Komunikasi. Jakarta : Kencana Prenada Media Group (print)

 

KOM3650  Komunikasi Massa / Mass Communication

• Baran, S. J. (2019). Introduction to mass communication: Media literacy and culture. 9th ed. New York : McGraw-Hill Education

 

PEMINATAN: KOMUNIKASI KORPORAT/ Corporate Communication

 

KOM3110 Relasi Pelanggan /Customer Relation

• Buttle, F., & Maklan, S. (2019). Customer relationship management: Concepts and technologies. 4^th ed. New York : Routledge
• Roberts-Phelps, G. (2001). Customer relationship management: How to turn a good business into a great one!. London: Hawksmere.

 

KOM3660 Produksi  Multimedia /Multimedia Production

• Craig, R. (2005). Online journalism: Reporting, writing, and editing for new media. Southbank, Victoria, Australia: Thomson/Wadsworth. (print)

KOM3670 Aktivasi Brand / Brand Activation

 

KOM3680 Etika dan Litigasi Public Relations / Public Relations Ethics and Litigation

• Parsons, P. J. (2008). Ethics in public relations: A guide to best practice. 2^nd ed. London: Kogan Page.

 

KOM3690 Tanggung Jawab Sosial Korporat dan Relasi Komunitas / Corporate Social Responsibility and Community Relations

• Coombs, W. T., & Holladay, S. J. (2013). Managing corporate social responsibility: A communication approach. (Managing corporate social responsibility.) Malden, Mass: Wiley-Blackwell.
• Hadi, Nor. (2011). Corporate Social Responsibility. Yogyakarta: Graha Ilmu  (print)
• Kartini, Dwi. (2013). Corporate Social Responsibility: Transformasi Konsep Sustainability Management dan Implementasi di Indonesia. Bandung: Refika Aditama  (print)
• GRI. https://www.globalreporting.org/

 

KOM3700 Strategi Public Relations Pemasaran / Marketing Public Relation Strategy

• Kerr, Gayle et.al (2019). Advertising: An Integrated Marketing Communication Perspective. Place Of Publication Not Identified: Mcgraw Hill Australia.
• Giannini, G. T. (2010). Marketing public relations: A marketer's approach to public relations and social media. Boston: Prentice Hall. (print)
• Kotler, P., & Armstrong, G. (2021). Principles of marketing. 18^th ed. Hoboken : Pearson
• Harris, T. L., Whalen, P. T., Harris, T. L., & Racom Communication. (2006). The marketer's guide to public relations in the 21st century. Mason, Ohio: Thomson.  (print)
• Scott, D. M. (2020). The New Rules of Marketing et PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. 7th ed. New Jersey : John Wiley and Sons
• Seitel, F. P. (2017). The practice of public relations. Boston : Pearson

 

 

 

PEMINATAN: KOMUNIKASI PEMASARAN/ Marketing Communication

KOM3710 Komunikasi Pemasaran Stratejik / Strategic Marketing Communication

  

KOM3720 Produksi Iklan Cetak dan Digital/ Print and Digital Ads Production

 

KOM3730 Sinematografi Komunikasi Brand / Brand Communication Cinematography

• Bordwell, D., Thompson, K., & Smith, J. (2019). Film art: An introduction.17^th ed. New York : McGraw-Hill Education
• Lancaster, K. (2011). DSLR cinema: Crafting the film look with video. Amsterdam: Focal Press.

KOM3360 Komunikasi Pemasaran Sosial / Social Marketing Communications

• Lee, N., & Kotler, P. (2020). Social marketing: Behavior change for social good. 6^th ed. Los Angeles, Calif : Sage.

 

KOM3670 Aktivasi Brand / Brand Activation

 

PEMINATAN: KOMUNIKASI MEDIA MASSA/ Mass Media Communication

KOM3740 Siaran Berita / News Broadcast

• BBC College of Production http://www.bbc.co.uk/academy/collegeofproduction/
• BBC School Report http://www.bbc.co.uk/schoolreport/
• BBC Radio News Tips http://news.bbc.co.uk/2/hi/school_report/5275764.stm
• Media Helping Media on radio http://www.mediahelpingmedia.org/index.php/trainingresources/journalism-basics
• Menulis untuk Telinga http://menulisuntuktelinga.wordpress.com/

 

KOM3520 Komunikasi Politik / Political Communications

• Arifin, A., & Arifin, A. (2011). Komunikasi politik: Filsafat, paradigma, teori, tujuan, strategi, dan komunikasi politik Indonesia. Yogyakarta: Graha Ilmu. (print)
• McNair, B. (2003). An introduction to political communication. 3^rd ed. London: Routledge, Taylor & Francis Group.

 

 

KOM356 Jurnalisme Isu-Isu Kontemporer / Journalism on Contemporary Issues

• Baran, S. J., & Davis, D. K. (2010). Teori Komunikasi Massa: Dasar, Pergolakan, dan Masa Depan Massa. Jakarta: Salemba Humanika. (print)
• Edwin, J. (2003). Radio Komunitas di Indonesia: "New Brechtian Theatre" di Era Reformasi? Antropologi Indonesia, 72, 116-130.
• UNICEF. (2007, January 1). UNICEF e-Learning. Children's Rights and Journalism Practice: a Right-Based Perspective. UNICEF Regional Office for Central and Eastern Europe and the Commonwealth of Independent States (CEE/CIS). Retrieved from UNICEF e-Learning: http://elearning-events.dit.ie/unicef
• Armando, A. (2011). Televisi Jakarta di Atas Indonesia. Yogyakarta: Bentang. (print)
• Haak, B., Park, M., & Castells, M. (2012). The Future of Journalism: Networked Journalism. International Journal of Communication, 6, 2923-2938.
• Adi, D. (2016). Jurnalisme Publik dan Jurnalisme Warga serta Perannya dalam Meningkatkan Partisipasi Warga dalam Proses Demokrasi. Jurnal Nomosleca, 2, 342-365.
• Kurnia, S. S., & Winarno, B. (2009). Jurnalisme Investigasi. Jakarta: Yayasan Obor.  (print)

 

KOM357 Studi Media dan Budaya /  Media and Cultural Studies

• Strinati, D. (2004). Popular Culture, Pengantar Menuju Teori Budaya Populer. Yogyakarta: Bentang.

 

KOM3750 Manajemen dan Produksi Media / Management and Radio Production

 

KOM3760 Manajemen dan Produksi TV  / Management and TV Production

• Zettl, H. (2006). Television production handbook. 9^th ed. Australia: Thomas Wadsworth.