Text Book Prodi Ilmu Komunikasi Semester 4

KOM103 Psikologi Komunikasi /  Psychology of Communication

• Rahmat, Jalaluddin. (2008). Psikologi Komunikasi. Bandung: PT Remadja Rosdakarya

KOM206 Metode Penelitian Sosial Kualitatif / Qualitative Social Research Methods

• Clark, A (2011). An Invitation to Social Research: How It's Done. Thomson, Wadsworth, Canada, 
• Creswell, J. W. (2013). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.
• Denzin, N. & Lincoln, Yvonna S.  (eds), 2005 3rd . The Handbook of Qualitative Research. USA, Sage
• Kriyantono, R. (2006). Teknik Praktis Riset Komunikasi. Jakarta, PT Kencana Prenada Media Group.
• Lexy J. Moleong. Metode Penelitian Kualitatif. PT Remaja Rosdakarya Bandung, 2004. 

KOM207 Komunikasi Organisasi / Organizational Communication

• Katherine Miller. (2012). Organizational Communication, Approaches and Processes.6th.ed. Cangage
• Goldhaber, Gerald M. (1986). Organizational communication. W.C. Brown.
• Jablin, Frederic M. and  Putnam, Linda L. (2000). The New Handbook of Organizational Communication: Advances in Theory, Research, and Methods. SAGE Publications

KOM208 Komunikasi Bisnis / Business Communication

• Locker & Kaczmarek. (2009). Business Communication Building Critical Skills. McGraw-Hill.
• Bovee, Cortland L & John V. Thill.(2010). Business Communication Today. Pearson. New Jersey.
• Devito, Joseph.(2009). Interpersonal Communication. Pearson Education.

PEMINATAN : KOMUNIKASI KORPORAT / Corporate Communication

KOM215 Lobi dan Negosiasi / Lobbiying and Negotiation

• Dawson, Roger. (2012). Secrets of Power Negotiating – 5th Edition, Gramedia.
• Schiffman, Stephan. (2011). Negotiation Techniques –  1st Edition, Elex Media Komputindo.

KOM216 Relasi Internal /Internal Relation

• Lyn Smith with Pamela Mounter.2010. Effective Internal Communication, PR in Practice Series. CIPR. UK. 

KOM217 Relasi Investor / Investor relation

• Bragg, Steven M. (2010). Running an Effective Investor Relations Department. John Wiley & Sons, Inc. New Jersey, USA
• Ryan, Thomas M. & Jacobs, Chad A. (2005). Using Investor Relations to Maximize Equity Valuation. John Wiley & Sons, Inc. New Jersey, USA.

KOM219 Produksi  Media Cetak dan Digital/ Print and Digital  Media Production

•  Richard Craig “Reporting, Writing, and Editing for New Media: Online Journalism” (Thomson 2005)

PEMINATAN: KOMUNIKASI PEMASARAN/ Marketing Communication

KOM2590 Etnografi dan Consumer Insights / Etnography Consumer Insights

• Hammersley, Martyn and Paul Atkinson. 2007. Ethnography: Principles in practice. 3rd.ed. Routledge Taylor & Fracis Group.
• Hine, Christine. 2000. Virtual Ethnography. Sage Publications.
• Ladner, Sam. 2014. Practical Ethnography: A Guide to Doing Ethnography in the Private Sector. Left Coast Press, Inc, CA.
• Maulana, Amalia E. 2009. Consumer Insights via Ethnography: Mengungkap yang tidak pernah terungkap. Esensi Erlangga Group.
• Stone, Merlin, Alison Bond and Bryan Foss. 2004. Consumer Insight: how to use data and market research to get closer to your customer. Kogan Page Ltd.

KOM2600 Fotografi Brand / Brand Photography

• London, Barbara; Stone, Jim; Upton, John. 2017. Photography. Pearson.