Text Book Prodi Ilmu Komunikasi Semester 4
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KOM103 Psikologi Komunikasi / Psychology of Communication
- Rahmat, Jalaluddin. (2008). Psikologi Komunikasi. Bandung: PT Remadja Rosdakarya
KOM206 Metode Penelitian Sosial Kualitatif / Qualitative Social Research Methods
- Clark, A (2011). An Invitation to Social Research: How It's Done. Thomson, Wadsworth, Canada,
- Creswell, J. W. (2013). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.
- Denzin, N. & Lincoln, Yvonna S. (eds), 2005 3rd . The Handbook of Qualitative Research. USA, Sage
- Kriyantono, R. (2006). Teknik Praktis Riset Komunikasi. Jakarta, PT Kencana Prenada Media Group.
- Lexy J. Moleong. Metode Penelitian Kualitatif. PT Remaja Rosdakarya Bandung, 2004.
KOM207 Komunikasi Organisasi / Organizational Communication
- Katherine Miller. (2012). Organizational Communication, Approaches and Processes.6th.ed. Cangage
- Goldhaber, Gerald M. (1986). Organizational communication. W.C. Brown.
- Jablin, Frederic M. and Putnam, Linda L. (2000). The New Handbook of Organizational Communication: Advances in Theory, Research, and Methods. SAGE Publications
KOM208 Komunikasi Bisnis / Business Communication
- Locker & Kaczmarek. (2009). Business Communication Building Critical Skills. McGraw-Hill.
- Bovee, Cortland L & John V. Thill.(2010). Business Communication Today. Pearson. New Jersey.
- Devito, Joseph.(2009). Interpersonal Communication. Pearson Education.
PEMINATAN : KOMUNIKASI KORPORAT / Corporate Communication
KOM215 Lobi dan Negosiasi / Lobbiying and Negotiation
- Dawson, Roger. (2012). Secrets of Power Negotiating – 5th Edition, Gramedia.
- Schiffman, Stephan. (2011). Negotiation Techniques – 1st Edition, Elex Media Komputindo.
KOM216 Relasi Internal /Internal Relation
KOM217 Relasi Investor / Investor relation
- Bragg, Steven M. (2010). Running an Effective Investor Relations Department. John Wiley & Sons, Inc. New Jersey, USA
- Ryan, Thomas M. & Jacobs, Chad A. (2005). Using Investor Relations to Maximize Equity Valuation. John Wiley & Sons, Inc. New Jersey, USA.
KOM219 Produksi Media Cetak dan Digital/ Print and Digital Media Production
- Richard Craig “Reporting, Writing, and Editing for New Media: Online Journalism” (Thomson 2005)
PEMINATAN: KOMUNIKASI PEMASARAN/ Marketing Communication
KOM2590 Etnografi dan Consumer Insights / Etnography Consumer Insights
- Hammersley, Martyn and Paul Atkinson. 2007. Ethnography: Principles in practice. 3rd.ed. Routledge Taylor & Fracis Group.
- Hine, Christine. 2000. Virtual Ethnography. Sage Publications.
- Ladner, Sam. 2014. Practical Ethnography: A Guide to Doing Ethnography in the Private Sector. Left Coast Press, Inc, CA.
- Maulana, Amalia E. 2009. Consumer Insights via Ethnography: Mengungkap yang tidak pernah terungkap. Esensi Erlangga Group.
- Stone, Merlin, Alison Bond and Bryan Foss. 2004. Consumer Insight: how to use data and market research to get closer to your customer. Kogan Page Ltd.
KOM2600 Fotografi Brand / Brand Photography
Social Media
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